Building an attractive website, populating it with great content, and overcoming the countless difficulties that come with the development can seem like a war in itself, and yet in the world of Digital Marketing, it's only the start of the battle. Having a perfect website that does justice to your amazing vision may lead to nothing if no people are seeing it. Getting people to do something new, especially when the new thing involves them giving you money can be difficult. Luckily there are ways to make that journey easy and get good website traffic.
Your website is like your online shop, you can’t expect your customers to just know where you are. The first step you take is to spread the word to the people you know. In the online world, you can do so by sharing your website on your social media accounts like Facebook, Instagram, WhatsApp, LinkedIn & others. You can also ask your friends and colleagues to do the same as well. This might seem obvious to most but a staggering number of entrepreneurs fail to capitalize on this asset correctly. Social Media can be one of the easiest ways to get quality website traffic. Do keep in mind the following
Facebook and other social media sites can be a good way to let your existing contacts know about your website but your goal is to get new ones. No one goes into Facebook looking for where to buy the service or product you are selling; they find that on Google. Your website needs to be optimized so that websites like Google can understand your site and put your content first. Do keep in mind the following:
Both the above methods are FREE and when done right, work wonders for your website. However, sometimes, you can use the push that advertising gives you. Using social media advertising or search engine advertising can greatly increase your website traffic and help you grow faster. It can also project good values to your existing audience and multiply your social perception.
However, advertising can be expensive, especially for beginners. Our advice is that you start by capitalizing on free and organic marketing before you venture into advertising. However, setting up a well-tuned page boost on Facebook during the launch can help you a ton.
Every product is unique and so is every person. This makes the work of making a rulebook for marketing impossible and unethical. The best method is trying and testing and knowing your audience. That’s why collaborating with a digital marketing agency can provide you a distinct advantage. Contact us anytime for a free consultation.